{"id":9816,"date":"2024-09-06T19:11:21","date_gmt":"2024-09-06T19:11:21","guid":{"rendered":"https:\/\/findpath.xyz\/?p=9816"},"modified":"2024-09-06T19:11:21","modified_gmt":"2024-09-06T19:11:21","slug":"the-history-and-hidden-meaning-of-the-dairy-queen-logo","status":"publish","type":"post","link":"https:\/\/findpath.xyz\/?p=9816","title":{"rendered":"The History and Hidden Meaning of the Dairy Queen Logo"},"content":{"rendered":"<div class=\"pure-g pure-g-1 prearticle-dek-wrapper mob-flex-reverse\">\n<div class=\"page-content common-container\">\n<div class=\"pure-u-1 pure-u-lg-16-24 pure-u-xl-16-24 dek-video-wrapper\">\n<div class=\"pure-u-1 pure-u-md-14-24 pure-u-lg-14-24 pure-u-xl-14-24 dek-aff-warpper\">\n<div class=\"dek\">\n<p>It\u2019s hard to resist a trip to Dairy Queen. Whether you\u2019re tempted to pick up a box of Dilly Bars, hoping to see a\u00a0<a href=\"https:\/\/www.tasteofhome.com\/article\/why-does-dairy-queen-flip-their-blizzards\/\" rel=\"noopener noreferrer\" data-name=\"www.tasteofhome.com\/article\/why-does-dairy-queen-flip-their-blizzards\/\" data-module=\"content engagement\" data-position=\"embedded links\">Blizzard turned upside down<\/a>\u00a0or ready to order a \u201960s\u00a0<a href=\"https:\/\/www.tasteofhome.com\/article\/dairy-queen-jack-and-jill-sundae\/\" rel=\"noopener noreferrer\" data-name=\"www.tasteofhome.com\/article\/dairy-queen-jack-and-jill-sundae\/\" data-module=\"content engagement\" data-position=\"embedded links\">Jack &amp; Jill Sundae<\/a>, there\u2019s a treat for everyone. Yum! Not to mention, DQ\u2019s classic chicken strip baskets, burgers and even chili cheese dogs. Don\u2019t forget the fries and onion rings!<\/p><div class=\"311fe198f191a864c1efcdfa9efedfdf\" data-index=\"3\" style=\"float: none; margin:0px 0 0px 0; text-align:center;\">\n<div data-type=\"_mgwidget\" data-widget-id=\"1782571\">\r\n<\/div>\r\n<script>(function(w,q){w[q]=w[q]||[];w[q].push([\"_mgc.load\"])})(window,\"_mgq\");\r\n<\/script>\r\n\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pure-g opening-content common-container\">\n<div class=\"pure-u-1 pure-u-lg-15-24 pure-u-xl-16-24 content-inner-container\">\n<div class=\"post-content\">\n<div class=\"post-body\">\n<p>With so many great favorites, the Dairy Queen logo is as recognizable as the\u00a0<a href=\"https:\/\/www.tasteofhome.com\/article\/the-hidden-detail-on-the-starbucks-logo-you-havent-noticed-before\/\" rel=\"noopener noreferrer\" data-name=\"www.tasteofhome.com\/article\/the-hidden-detail-on-the-starbucks-logo-you-havent-noticed-before\/\" data-module=\"content engagement\" data-position=\"embedded links\">Starbucks logo<\/a>. And it can be spotted in just about any town. But is it\u00a0<em>just<\/em>\u00a0a logo? Like the\u00a0<a href=\"https:\/\/www.tasteofhome.com\/article\/7-eleven-logo\/\" rel=\"noopener noreferrer\" data-name=\"www.tasteofhome.com\/article\/7-eleven-logo\/\" data-module=\"content engagement\" data-position=\"embedded links\">7-Eleven logo<\/a>\u00a0and the\u00a0<a href=\"https:\/\/www.tasteofhome.com\/article\/the-hidden-detail-on-the-baskin-robbins-logo-you-never-noticed-before\/\" rel=\"noopener noreferrer\" data-name=\"www.tasteofhome.com\/article\/the-hidden-detail-on-the-baskin-robbins-logo-you-never-noticed-before\/\" data-module=\"content engagement\" data-position=\"embedded links\">Baskin Robbins logo<\/a>, there\u2019s actually a meaning behind it.<\/p>\n<h2 class=\"\">History of Dairy Queen<\/h2>\n<p>The\u00a0<a href=\"https:\/\/www.tasteofhome.com\/article\/first-dairy-queen\/\" data-name=\"www.tasteofhome.com\/article\/first-dairy-queen\/\" data-module=\"content engagement\" data-position=\"embedded links\">first Dairy Queen opened in Joliet, Illinois in 1940<\/a>\u00a0with a small\u00a0<a href=\"https:\/\/www.tasteofhome.com\/article\/is-dairy-queen-real-ice-cream\/\" rel=\"noopener noreferrer\" data-name=\"www.tasteofhome.com\/article\/is-dairy-queen-real-ice-cream\/\" data-module=\"content engagement\" data-position=\"embedded links\">soft serve<\/a>\u00a0menu. Items like shakes, banana splits and Dilly Bars followed soon after. By 1957, DQ started offering hot food in addition to cold treats. In the \u201950s, the logo was very simple. It used bold text on a blue background, spelling out \u2018Dairy Queen.\u2019 On some signage and packaging, a large soft-serve cone would be added at the end.<\/p>\n<h2 class=\"\">Logos Through the Years<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1756168 size-large\" src=\"https:\/\/www.tasteofhome.com\/wp-content\/uploads\/2022\/03\/GettyImages-1354415275-e1648151210653.jpg?fit=680%2C453\" alt=\"2000s America - Dairy Queen Logo on Building, Lewiston, Idaho 2004\" width=\"700\" height=\"466\" data-tmbi-lazy=\"true\" data-recalc-dims=\"1\" \/><span class=\"credits-overlay\"><span class=\"image-credit noskim\">HUM IMAGES\/GETTY IMAGES<\/span><\/span><\/p>\n<p>DQ\u2019s logo may have started out plain and simple at first, but it didn\u2019t last long. By 1960, the logo with a blue background was completely transformed into a closer version of what we see today. The bright red shape resembled a pair of lips, with a white font spelling out \u2018Dairy Queen\u2019 in the center. That logo held on strong for more than 40 years before the text was simplified in 2001.<\/p>\n<p>The 2001 logo swap followed after many customers began shortening the restaurant\u2019s name to DQ. It dropped the spelling of the full name and simply featured \u2018DQ\u2019 in large bold white letters.<\/p>\n<p>In 2007, DQ enhanced the Dairy Queen logo with a few simple tweaks. The letters were italicized and arched lines were added in orange and blue.<\/p>\n<h2>What Does the Current Dairy Queen Logo Mean?<\/h2>\n<p>The red shape still symbolizes lips as it has since the logo that debuted in 1960. But it\u2019s the colored lines that hold a secret meaning. The orange arched line represents hot foods, while the blue arched line represents cold foods, like DQ\u2019s popular soft serve treats. It\u2019s a modern version of the chain\u2019s 1960s logo, and ultimately, it\u2019s become one of the most recognizable symbols in any small town.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"post-footer\">\n<div class=\"post-date\">\n<p class=\"published-date\">Originally Published: March 25, 2022<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"allow-copy_covered_elem_id_1725649862351\" class=\"allow-copy_cover allow-copy_cover__minimized\" style=\"top: 457.667px; left: 10px; width: 700px; height: 466.323px;\" data-check-covered-elem-position-interval=\"21\">\n<ul class=\"allow-copy_cover-actions\">\n<li class=\"allow-copy_cover-action allow-copy_grab-btn\" title=\"Grab Text\"><\/li>\n<li class=\"allow-copy_cover-action allow-copy_copy-to-clipboard-btn allow-copy__hidden\" title=\"Copy full text to clipboard\"><\/li>\n<li class=\"allow-copy_cover-action allow-copy_reset-btn allow-copy__hidden\" title=\"Clear Text\"><\/li>\n<li class=\"allow-copy_cover-action  allow-copy_maximize-btn\" title=\"Maximize\"><\/li>\n<li class=\"allow-copy_cover-action allow-copy_minimize-btn allow-copy__hidden\" title=\"Minimize\"><\/li>\n<li class=\"allow-copy_cover-action allow-copy_beta-icon \" title=\"Sorry :( \nIt is beta functionality.\nIt can works incorrectly.\nTurn off in setting if you dislike it.\">Beta<\/li>\n<\/ul>\n<p><span class=\"allow-copy__beta-testing-label\" title=\"Sorry :( \nIt is beta functionality.\nIt can works incorrectly.\nTurn off in setting if you dislike it.\">Beta feature<i class=\"allow-copy__settings\">  <\/i><\/span><\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>It\u2019s hard to resist a trip to Dairy Queen. Whether you\u2019re tempted to pick up a box of Dilly Bars, hoping to see a\u00a0Blizzard turned upside down\u00a0or&#8230; <\/p>\n","protected":false},"author":1,"featured_media":9817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/findpath.xyz\/index.php?rest_route=\/wp\/v2\/posts\/9816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/findpath.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/findpath.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/findpath.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/findpath.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9816"}],"version-history":[{"count":1,"href":"https:\/\/findpath.xyz\/index.php?rest_route=\/wp\/v2\/posts\/9816\/revisions"}],"predecessor-version":[{"id":9818,"href":"https:\/\/findpath.xyz\/index.php?rest_route=\/wp\/v2\/posts\/9816\/revisions\/9818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/findpath.xyz\/index.php?rest_route=\/wp\/v2\/media\/9817"}],"wp:attachment":[{"href":"https:\/\/findpath.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/findpath.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/findpath.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}