To honor all women and remind them that they are all wonderful in their own way, one of the world’s greatest fast-food chain restaurants, McDonald’s, turned their famed arches upside down.
This occurred in 2018, when the corporation chose to reverse Mickey’s arches on March 8th, International Women’s Day, a “global day celebrating the social, economic, cultural, and political achievements of women.”
Some of those who noticed the change and couldn’t believe their eyes when they thought they’d entered a parallel planet thought it had something to do with the then-company’s ongoing conflict with Wendy’
But they were completely wrong. Instead, the emblem had been inverted in a “celebration of women everywhere,” according to a spokesman.McDonald’s decided to flip the sign at their Lynwood, CA location but kept the logos the same on social media
At the same time, personnel wore the “W”-like emblem on their shirts and hats, while restaurants served special packaging with the logo in 100 locations across the country.“For the first time in our brand’s history, we flipped our iconic arches for International Women’s Day to honor the extraordinary accomplishments of women everywhere, especially in our restaurants.” Wendy Lewis, McDonald’s Chief Diversity Officer, stated.
McDonald’s isn’t the first firm to honor women and raise awareness about the significance of gender equality.Previously, Johnnie Walker recognized women by issuing a ‘Jane Walker’ bottle and donated $1 each bottle to organizations dedicated to improving women’s status.“Important gender conversations remain at the forefront of culture.”
